E-tailer Butcher Block Co. Adds Live Edge Table Tops to Its Online Catalog
Sep 7, 2017
Supplier Created Hardwood Refinishes Wood Slabs from Seven Different Varieties of Trees
Phoenix, United States - September 6, 2017 /PressCable/ —
This week, Butcher Block Co., a leading online retailer of wood countertops and kitchen furniture and accessories announced it has added to its catalog live edge wood slabs for use as table and counter tops. These wood slabs, salvaged from downed trees and refinished by Created Hardwood LTD in Central Ohio, typically feature live edges on both long edges of each slab to deliver a hyper-natural look.
“Furniture with live or natural edges is gaining popularity among both interior designers and homeowners,” says Phillip Hicks, a cofounder of Created Hardwood. “Nothing showcases the natural beauty of wood better than live edges, so furniture designers and woodcrafters are finding ways to incorporate them into furniture of all types – dining room tables, coffee tables, headboards, desks, you name it,” Hicks explained.
Until now, Created Hardwood has principally relied on furniture stores and countertop installers to get their live edge table and counter tops into homes and businesses. Seeking to tap into the rapidly growing online furniture market, Phil and his brother Jon Hicks – also a company cofounder – searched for an established E-commerce business already selling wood table and counter tops. The brothers’ search led them to Butcher Block Co. – a destination site for buyers of butcher block counter and island tops and kitchen and dining tables.
“Created typically has over 100 slabs available for sale at any time,” boasts Jon Hicks. “Over half of all slabs on hand are maple, and our second most popular species is walnut. We also carry slabs of ash, cherry, sycamore, pin oak and willow. Most slabs are between five and eight and a half feet long, typically two to four feet wide and about two inches thick,” he continued.
Created also offers metal bases for their wood-slab table tops. Shoppers have eleven models to choose from, in designs that span traditional, classic and contemporary styles. The underside of the wood slab will come with holes pre-drilled, making assembly easier. Hardware is included.
BBC’s Marketing & Operations Vice President, Kathleen Grodsky, feels that Created Hardwood’s products are an excellent fit with BBC and market trends. “Demand for live edge wood furnishings continues to grow, in part because each item is unique. Our customer will be able to match any one of dozens of one-of-a-kind slabs with any of eleven different table bases, so there’s virtually no chance he or she will ever encounter a table that looks exactly like his or hers,” says Grodsky.
According to Ms. Grodsky, BBC will also promote CH’s metal table bases for use as supports beneath John Boos butcher block tops, as well as BBC-branded butcher block and plank-style tops.
Contact Info:
Name: Kathleen Grodsky
Organization: Butcher Block Co.
Address: 10448 N 21st Pl Phoenix, Arizona 85028, United States
Phone: +1-877-845-5597
For more information, please visit https://butcherblockco.com
Source: PressCable
Release ID: 236765
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