JUPP is a Women’s Tennis Specific Brand Made for the Refined and Empowered Female
Apr 9, 2019
Live on Kickstarter, JUPP is a women's tennis specific sports apparel brand founded by tennis coach and former junior tour player Maddie Jupp
London, United Kingdom - April 8, 2019 /MarketersMedia/ —
JUPP, an all new women’s tennis apparel brand, is live on global crowdfunding platform Kickstarter and raising funds to bring the project to life.
JUPP is a women's tennis specific sports apparel brand founded by tennis coach and former junior tour player Maddie Jupp. Inspired by a love for 70’s sportswear and a lack of options for tennis specific brands, JUPP aims to bring back the elegance and simplicity into the sport by offering timeless pieces that can be worn from court to clubhouse.
"With my passion being tennis I have always struggled to find women's tennis options that complemented my everyday style,” says founder Maddie Jupp on the inspiration behind the project. “With 18 years experience in the tennis world I designed the collection myself, knowing first hand what women are missing when shopping for tennis apparel, and that is refined, flattering and high quality garments.”
For women today, what is available on the market consists of colorful and unthoughtful designs that do not flatter the female figure. Lacoste has lost their effortless style and institutional brands such as Adidas use bright and garish colors. When clothes are refined they carry a look of quality that today’s sportswear has turned away from.
With an estimated 40 million plus women’s tennis players worldwide, JUPP’s target audience is both multi-faceted and style conscious. Combining thoughtful design features with a classic color palette, JUPP has been designed so that it is wearable on and off the court making it as stylish as streetwear and as functional as the best tennis wear.
For their opening collection, JUPP is launching with 9 statement pieces:
• Milla Shorts
• Infinity Jacket
• Gazelle Leggings
• Atman Shorts
• Maui Skirt
• Jaguar Dress
• Maverick Top
• Nirvana Top
• Mima Leotard
“Combining tennis specific styles with everyday casual pieces, we offer something that does not currently exist on the market,” adds Jupp.
JUPP Sport is currently live and available to support on Kickstarter: https://www.kickstarter.com/projects/331333708/jupp-sport
About JUPP
JUPP is a women's tennis specific sports apparel brand founded by tennis coach and former junior tour player Maddie Jupp. Inspired by a love for 70’s sportswear and a lack of options for tennis specific brands, JUPP aims to bring back the elegance and simplicity into the sport by offering timeless pieces that can be worn from court to clubhouse.
For more information on JUPP please visit https://www.juppsport.com/
###
Contact Info:
Name: Chris Woods
Organization: JUPP
Website: https://www.juppsport.com
Source: MarketersMedia
Release ID: 499947
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