Khierstyn Ross Discusses E-commerce Launch Strategies on “Lunch With Norm”
Aug 14, 2020
Product launch expert, Khierstyn Ross, was the featured guest in the latest episode of the "Lunch with Norm" Facebook Live series. In this popular video series, serial entrepreneur, Norman Farrar, hosts discussions with distinguished industry experts.
August 14, 2020 —
Norman Farrar recently had the opportunity to welcome Khierstyn Ross to his popular Facebook Live series, “Lunch With Norm.” Through this recently launched series, Farrar has been presenting insightful interviews featuring the most respected experts from different industries. His latest guest, Ross, is a product launch expert who specializes in go-to-market strategy for products using Kickstarter and other popular channels.
Farrar’s entire Facebook Live interview with Ross is now available at https://www.facebook.com/whoisthebeardguy/videos/293396125074641/.
During the interview, Ross explains that she has been offering specialized crowdfunding support over the last five years, using Kickstarter and Indiegogo. She had previously worked for seven years in a consulting business and with a couple of apps and offline businesses as a consultant. The start of her journey as a crowdfunding consultant in 2015 was a disaster. However, within a few months, she turned things around with a hugely successful re-launch campaign, Ross went from a $16,170 failure to a $592,742 success story.
Kickstarter is important for Amazon sellers, Ross says; it is an excellent platform from the community standpoint because millions of people interested in discovering new products visit it every month. According to her, crowdfunding can play a significant role for Amazon sellers who are not looking to use it as their main marketplace but to build a social media presence, or build a brand with differentiated products.
“I think people don’t take the time to talk to their market. If you are developing a product, it’s most likely because you had a problem in your life, and you are solving it,” she said. “People make the horrible mistake of assuming that they know their market; they know their customer. You really have to take the time to go out and talk to your market one on one and get to understand them. People don’t spend enough time doing that, and it costs them a lot of money.”
To find out more about Norman Farrar and his Facebook Live series, Lunch With Norm, please visit https://podcasts.apple.com/ca/podcast/lunch-with-norm/id1525564513.
About Khierstyn Ross
Khierstyn helps physical product owners have 6-figure physical product launches using Kickstarter and Shopify. She has sold millions online for dozens of companies, including Ceres Chill, Pavlok, Jamstack.io, Tapplock, Foundr.com, Funstatic.eu, Somerside.au, Sago Mini, and many more.
https://www.khierstyn.com | [email protected]
| https://www.facebook.com/khierstyn/ | https://twitter.com/khierstynross | https://www.instagram.com/khierstyn | https://www.youtube.com/c/Khierstyn/
###
https://www.youtube.com/watch?v=6HTWDjP1Qsg
Twitter: https://twitter.com/@normfarrarjr
Facebook: https://www.facebook.com/whoisthebeardguy/
LinkedIn: https://ca.linkedin.com/in/normanfarrar>
Instagram: https://instagram.com/normfarrar
Youtube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA
About Us: Norman Farrar is a serial entrepreneur who provides online marketing and managed e-commerce solutions for brands. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.
Contact Info:
Name: Norman Farrar
Email: Send Email
Organization: The Beard Guy
Address: , L9S0E8
Phone: 1 (888) 300-1001
Website: https://lunchwithnorm.com/
Release ID: 88972691
More News
MLB Playoffs 2026: Full ALCS & NLCS Schedule, Game Times, TV Channels & How to Watch
The 2026 MLB Playoffs are down to the final four teams! The American League Championship Series (ALCS) and National League […] The post MLB Playoffs 2026: Full ALCS & NLCS Schedule, Game Times, TV Channels & How to Watch appeared first on Just Jared - Celebrity News, Entertainment News & Photos.
Jonathan Ross's daughter Honey is learning Welsh and practising on her dog
YouTuber Gav Murphy said Honey Ross has been learning his native language via the Duolingo app.
What Sister Wives' Kody Brown Has Said About His Feud With His Kids
Though Sister Wives alum Kody Brown made several stops on his apology tour last season, none of them were to I-could-have-been-a-better-dad junction. In fact, the one moment that truly divided...
Andrew Garfield recalls being starstruck by his celebrity crush
For Andrew Garfield, Woody Harrelson in White Men Can't Jump was one of his all-time favourites, and the actor around him made the Spider-Man star feel overwhelmed.In an interview with People, he said, “Every time I see him, I still feel overwhelmed."“White Men Can’t Jump" is one...
Prince Harry 'worried' for Meghan Markle: Here's why
Meghan Markle and Harry moved back to Britain with their children Archie and Lilibet in August after years in US.Prince Harry is reportedly concerned for his wife Meghan Markle following their return to Britain with their kids Archie and Lilibet.A royal expert has made these remarks, saying Harry...
Prince William twists people's arms into choosing sides: 'They're afraid to end up out of a job'
Prince William twists people's arms into choosing sides: 'They're afraid to end up out of a job'Prince Harry and Prince William has seemingly reached a point where he’s not even concerned with the image he might portray saying ‘no’ to something involving his mother.For those...
Keke Palmer jokes her son's sports games could get her into trouble: Here's why
Keke Palmer jokes her son's sports games could get her into trouble: Here's whyKeke Palmer is looking forward to become become an overexcited sideline mom after her son will start playing sports.In a recent chat with People, the 33-year-old actress and podcast host shared she cannot wait to cheer...
Luke Evans explains how working-class background gave him career advantage
Luke Evans explains how working-class background gave him career advantageLuke Evans, famed for his role in Beauty and the Beast revealed that he believes that coming from a working-class background was the real force that pushed him to succeed in life.The Fast & Furious 6 star admitted that...
AI-Native Studios Can Create Original IP While Traditional Studios Keep Their Edge, VFX Veteran Hong Jae Cheol Says at Busan
Small, AI-native companies running automated pipelines can develop their own intellectual property, while traditional studios hold on to their advantages in established franchises, production infrastructure, talent and distribution, according to VFX veteran Hong Jae Cheol. Hong, a producer-director at Viscode who began his career at Industrial Light & Magic and worked on films including “Iron […]
Princess Diana's brother plans new tensions for King Charles, Prince William
"Harry would obviously value his uncle's involvement enormously"Princess Diana’s brother Earl Spencer is reportedly planning new tensions for King Charles and Prince William following the release of his bombshell book about his sister.Spencer has alleged in his memoir that the then-Prince...
Holly Madison breaks silence on controversial 'Playmates' movie amid backlash
Hugh Hefner's ex Holly Madison breaks silence on controversial 'Playmates' movie amid backlashHolly Madison is weighing in on the controversial upcoming Playmates movie, based on the late Hugh Hefner's Playboy universe.The 46-year-old TV personality, who is referred to as Hugh Hefner's...
‘12.12: The Day’ Director Kim Sung-soo Says AI ‘Shows What’s in Your Imagination’
Kim Sung-soo, director of Korean box office hit “12.12: The Day,” once saw AI as a destroyer of the film industry. Speaking Sunday at a session hosted by Kling AI at the Busan International Film Festival’s Asian Contents & Film Market, he described how it has instead become part of his craft. His turning point […]
Recommended
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.