Matthew Iovane Discusses Why Everyone Loves Hard Seltzers

United States - August 21, 2022 —

During the 1990s, cocktails were among the highest popularity and were often touted in hit shows. Then, in the 2000s and through the 2010s, the craft beer industry really started growing until the point people couldn't step into a bar without seeing a long list of locally brewed craft beers on tap. Today, however, there is a new alcoholic contender in town, and that contender is the hard seltzer.

The hard seltzer is certainly on the rise. So, if it seems like everyone is making a hard seltzer, well, it’s not an illusion. Just about everyone is getting into the game of hard seltzers, including small craft breweries that previously specialized in things like ales and IPAs, as well as soda companies whose product lines were previously all non-alcoholic. 

The question is why. Well, drink expert Matthew Iovane, Founder employee and partner of the premium sake brand HEAVENSAKE, offers some valuable insight for those curious on just why so many Americans and American companies are falling hard for this hard seltzer trend. 

Why Americans Love Hard Seltzers

Beverage expert Matthew Iovane says there are a lot of proposed reasons why hard seltzers are popular, and plenty of those reasons or theories have a good basis. However, Iovane believes that there is one big driving force behind the growth of this style of alcoholic drink, and that has to do with health and the big contrast that hard seltzers have over the previous consumer-favorite of craft beers.

Craft beers, most of them anyway, may be delicious, but they are not very calorie friendly. As the U.S. enters a more health-conscious era in which low-carb diets have exploded in popularity, craft beer has become a bit of an enemy for some as this style of the alcoholic drink really packs in the carbs and the calories. In sharp contrast, hard seltzers promote a very light taste and health profile. And that's not just marketing! Consider the following comparison:

• A standard craft IPA draft beer will be rated at about 7% ABV and contain around 30g of total carbs with 280 calories.
• A standard hard seltzer will be rated at about 5% ABV and contain around 1 to 2 grams of total carbs with 100 calories or less.

As drinks expert and craft brewery connoisseur Matthew Iovane like to say, this is one situation where marketing does not lie. When consumers hate that beer belly that results from pounding craft beers, then hard seltzers are certainly a fantastic alternative. There is, of course, the importance of watching out for sugars but, overall, this type of alcoholic drink is going to be the healthiest of the bunch. 

There is also one other important health type of argument behind the rise of hard seltzers, and it has to do with another interesting American trend: Gluten allergies. The rise of gluten intolerances is a whole other topic for a whole other panel of experts but suffice to say that number has jumped recently. Hard seltzers, as they do not contain gluten (an ingredient typically found in wheat and barley and thus in most beers), have become a popular choice for those with gluten sensitivities or outright intolerance. 

Go Ahead & Enjoy Jumping On This Trend

For more fun and insightful articles on alcohol and the bar industry in America, be sure to follow Matthew Iovane and the exciting HEAVENSAKE brand.

Contact Info:
Name: Matthew Iovane
Email: Send Email
Organization: Matthew Iovane
Address: United States
Website: https://matthewiovane.com/

Release ID: 89080352

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