Modibodi Helps Awareness of World Incontinence Week

Modibodi specialises in period & leak proof underwear for women and is throwing its weight behind lifting the awareness of 18th to 24th June being World Incontinence Week.

Sydney, Australia - June 7, 2018 /PressCable/ —

In a recently published survey that features on the Continence Foundation of Australia website, 65% of all women surveyed reported bladder leakage when laughing. This can be due to the impact of such things as child birth, aging, lost pelvic floor muscle tone as well as excessive alcohol or caffeine consumption. It can be incredibly debilitating to those affected by it.

Modibodi Founder and CEO Kristy Chong is a fashion tech entrepreneur and is a well recognised leader, recently being named as the 2018 NSW Businesswoman of the year. She was inspired to develop, design and create Modibodi after her second child due to her own experience with pelvic floor issues. Kristy noted that despite modern advancements in technology, our underwear has remained the same. “In a world where technology has improved women’s day to day lives from sleep through to exercise, I felt it was high time that our underwear took on the same route. It is also high time that incontinence issues are brought out into the open to remove the stigma associated with it and is why we are helping to promote world incontinence week” said Kristy

The founder spent many years working with top Aussie lingerie designers and developing her special and exclusive patented technologies that make up the way the underwear works, including the patented Modifier Technology and the patent pending Modifier Swim Technology, to bring young girls and women all over the globe a range of leak-proof, lightweight and stylish underwear. Their website features a range of 16 different underwear and swimwear pieces, each with different benefits; including the active underwear- ideal for gym bunnies and those that work out and maternity undies – perfect for new mums. With a range of styles including seamfree, high waisted and thongs, there is something for everybody.The Modibodi range has extended beyond underwear into activewear, dancewear, and maternity apparel.

Kirsty Chong said, “Modibodi gives women the freedom to live life in a fearless, sustainable and fashionable way. From periods, to discharge, to light bladder leakage and even mummy breast milk leaks, my aim was to make underwear and swimwear that was fashionable but utilised technology to offer protection and a more sustainable choice.”

With 1 in 3 women suffering from some form of bladder leakage, Modibodi offers a stain resistant, leak-proof, fast drying and odour free underwear that can be a total replacement for feminine hygiene products such as pads, panty liners and tampons. 100 years ago women got the right to vote- now it’s time to break taboos, open minds and allow technology to help where it really matters and start feeling secure every day.

You can learn more about incontinence and World Incontinence Week here: https://www.continence.org.au/

About Modibodi

Modibodi is modern, protective apparel created to give all bodies more confidence and comfort, and a more sustainable solution to disposable hygiene.Modibodi, modern underwear and swimwear for all body types and was launched late 2013. For almost two years Founder and CEO, Kristy Chong, spent her time designing, developing, and testing her patented Modifier Technology leak-proof undies into the Modibodi collection. Modibodi believes that making a positive impact should be as easy as changing the undies we wear and now your swimwear. Together with Modibodi, we are breaking taboos, opening minds, mentioning the “unmentionables” with a reusable, sustainable product line that will benefit all bodies on this planet.

Contact Info:
Name: Liana Lorenzato
Organization: Modibodi
Address: Level 1, Suite 15, 50-52 Lyons Rd Drummoyne, Sydney, NSW 2047, Australia
Phone: +61-410-407-405

For more information, please visit https://www.modibodi.com

Source: PressCable

Release ID: 356913